CRM/Big Consumer Data | Customer Insight/Data Analysis | Emerging Markets | Telecoms |
Financial Services | High Tech | Pricing/Promotion | Other


CRM/Big Consumer Data

 

  • WIN APEC Conference 2016, Shanghai: 3 November 2016
    Topic: Big Data: Myth, Reality and Opportunities
    win-apac-conference-2Click to visit the website/speaker page
  • APAC Tuesday- Webinar! 28 February 2017
    Topic: What can the Asia Pacific Region teach the MR world?
  • Mike Sherman Festival of NewMR 2017 – A Worldwide Virtual Event – 27 February – 3 March 2017
    Topic: Big Consumer Data: the Promise, the Overpromise, the Opportunity
    Click here to access the slides used in the presentation

  • ADMA DATADAY: Melbourne
    Global Keynote Speaker: Mike Sherman. Topic : The consumer data mall: delivering effective personalised marketing. Melbourne, April 29, 2016.
    Speaker page.
  • ADMA DATADAY: Sydney
    Global Keynote Speaker: Mike Sherman. Topic : The consumer data mall: delivering effective personalised marketing. Sydney, April 27, 2016.
    Speaker page.
  • Monetising Big Data in Telecoms World Summit. Topic: Big Consumer Data: Myth, Overpromise or Underdelivery. Singapore, April 22, 2016.
    Speaker page.
  • Big Data & Analytics Summit Hong Kong
    Topic: The Consumer Data Mall: Delivering Effective Personalize Marketing: Speaker Day 2 Mike Sherman Project Leader, HK Telecom. April 13, 2016. Click to visit the website
  • Consumer Data Mall: Delivering Effective Personalized Marketing, Big Data & Analytics Innovation Summit, Singapore March 3, 2016
  • Big Consumer Data: Myth, Overpromise or Underdelivery? Hong Kong Market Research Society, October 6, 2015

    Mike Sherman at MRSHK 6Oct2015
  • Big Consumer Data: Myth, Overpromise or Underdelivery?
    Hong Kong Analytics Community Inaugural Event, May 6, 2015, Hong Kong

    mike- hk-analyticsconference
  • Panel Moderator, Application of Data Science in a Real World
    I-com (Global Forum for Marketing Data and Measurement), Global Conference, San Sebastien, Spain, April 27-30, 2015

  • Big Consumer Data, ABL Business Consulting Expert Seminar, March 11,, 2015
  • Big Data Analytics, Research WoW Seminar, October 15, 2014, Shanghai
  • DataMediary (Consumer Data Mall) – A Consumer Driven Big Data Concept, Broadband World Forum, October 22, 2014, Amsterdam
  • Engaging with Third Parties, Think Tank Debate, Broadband World Forum, October 22, 2014, Amsterdam
  • The Challenges of Rolling out Big Data Initiatives, Discussion Panel, Broadband World Forum, October 22, 2014, Amsterdam
  • Chairman’s Welcome Address, CommunicAsia 2014 Summit, June 19, 2015, Singapore
  • Customer and Marketing Analytics: Using CRM to Drive Customer Value, IDA Singapore Business Analytics Seminar: Discussing the Analytics Opportunity, Singapore, May 31, 2012  http://www.ida.gov.sg/insg/post/Discussing-the-analytics-opportunity.aspx, 
  • Unlock The Hidden Potential In Your CRM Investments Through Better Strategic and Organizational Integration, CRM Conference 2004, Hong Kong Productivity Council, March 26, 2004
  • Can CRM work in emerging markets, speeches to ESOMAR CRM conference, Prague, March 2002
  • Can CRM work in emerging markets, speeches to ESOMAR Asia-Pacific conference, Singapore, December, 2002
  • Capturing Value from CRM, Building Customer Value: Realign People Process and IT, Economist Corporate Network, Hong Kong, September 20, 2002
  • Enhancing marketing impact with CRM, 1999 CRM & SLM Conference, Korea, September 1999
  • CRM in grocery, a provocative perspective, 32nd Supermarkets National Convention, Brazil, September, 1998


Customer Insight/Data Analysis ^

 

  • ABN Impact Breakfast with Insight Leaders:  Seoul, Korea, August 21, 2017
    http://www.abnimpact.com/blog/breakfast-with-insight-leaders-in-seoul-korea
    Mike at ABN Impact Breakfast21Aug2017
  • Mike Sherman Lead Speaker – Breakfast with Insight Leaders – Jakarta, Indonesia: 24 March 2017
    Discussion with industry leaders. Click for the ABN blog discussing the highlights of the breakfast.

    Breakfast-with-Insight-Leaders-800w

  • Analytics Leadership Summit:  Bangkok, Thailand, July 26-27, 2017
    http://www.analyticsleaderssummit.com
    Topic: 10 Things I wish someone had told me about Analytics
    Analytics Leaders' Summit featuring Mike Sherman
  • Analytics Leaders Summit, Kuala Lumpur, 15 March 2017
    Topic: 10 Things I wish someone had told me about Data Analysis?
  • Hong Kong Analytics Community: HongKong, 15 February 2017
    Topic: Applying demographic analytics to drive economic market understanding
  • Analytics Leadership Summit: Keynote Speaker & Panel discussions. Jakarta, Indonesia, October 19-20 2016
    AnalyticsLeadershipSummitMike-Sherman
  • Analytics Leaders Summit 2016, Singapore: 11-12 May 2016
    Topic: Ten Thing I Wish Someone Had Told Me About Data Analysis
    Speaker and Panel Moderator on: Predictive Analytics: A Game-Changer for Telco Companies
  • Hong Kong Analytics Community: Hong Kong: 9 May 2016
    Topic: Comments from a Hiring Manager – How to get a job…
    Click to view the presentation here.
  • The Ten Commandments of Analytics, Analytics 2015, Singapore, June 19, 2015, http://www.marketing-interactive.com/10-commandments-analytics/
  • Digital Behavior Among Asian Consumers, WARC and ACI Webinar, June 18, 2015, Singapore, http://www.warc.com/content/creative/embedwebinarvideo.aspx?webid=5337&mp4id=5336&PageID=3712&utm_campaign=Webinar_digital-behaviour_18-06-15
  • Less is More: Delivering Value (Not Just Reams of Data) From Your Research, Festival of New MR (online Global Webinar), November 3, 2011
  • http://newmr.org/videos-slides/festival-main-stage-2011/mike-sherman-and-neil-gains/   and June, 2011, Presentation: http://newmr.org/videos-slides/presenting/mike-sherman/  Slides: http://newmr.org/videos-slides/presenting/
  • Strategic Marketing Research and Analysis, aka Getting Value (Not Just Reams of Data) From Your Research, Strategic Marketing Forum, SIM (Singapore Institute of Management), Singapore, July 14, 2011
  • Less is More: Getting Value (Not Just Reams of Data) From Your Research, AmCham Hong Kong Marketing and Communications Committee, February 14, 2011
  • Getting more, spending less: influencing customers’ choices in uncertain times , French Chamber of Commerce in Korea,  Luncheon Meeting: Business Trends and Prospects, Seoul,  September 24th, 2009
  • Why Do We Keep Insights So Well Hidden: The Components And Process To Deliver Insights; ESOMAR Customer Insights Conference, Milan, May, 2007
  • Achieving Insightful Market Research: Foibles, Big Ideas and Interesting New Findings, Australia New Zealand Chamber of Commerce in Korea Breakfast Forum, January 10, 2006
  • Market Research: Overhyped or Underused?, Conference Board, Asia-Pacific Marketing & Sales Council, October 27, 2004
  • Leveraging Research for Practical, High Impact Customer Insights, Market Research Society of Hong Kong Insights Seminar, Hong Kong, July 21, 200?
  • The Important Role of Market Research, Frost & Sullivan Advanced Marketing Research Asia Conference, Jun3 25, 2002
  • Getting to know the online consumer, ESOMAR Asia-Pacific Conference, Bangkok, November, 2000


Emerging Markets ^

 

  • Digital Behavior Among Asian Consumers, WARC and ACI Webinar, June 18, 2015, Singapore, http://www.warc.com/content/creative/embedwebinarvideo.aspx?webid=5337&mp4id=5336&PageID=3712&utm_campaign=Webinar_digital-behaviour_18-06-15
  • Rich Insights Into Developing Markets, Aka ‘Hot Spots’, ESOMAR Congress, September 28, 2008, Montreal, Canada
  • Insights into the low income consumer, Reaching the Asian consumer at the middle and bottom of pyramid , EIU Conference, ,Hong Kong, September 26,  2006
  • Insights into the Korean Consumer, IE Singapore Korea Food Service Market Insights Seminar, Singapore, November 27,  2006
  • McKinsey’s Emerging Markets FIG CEO Conference, London, June 7, 20??: “Succeeding with Mass Affluent Customers”


Telecoms ^

 

  • Defining the three components of an effective pricing strategy, IIR Optimizing Your Pricing Strategy for Asia’s Telecoms Markets Conference, Hong Kong, May 10-11, 2005
  • Capturing Earnings through Excellent Churn Management, Frost & Sullivan 3rd Annual CRM Asian Executive Summit, Singapore, August 27, 2002
  • Leveraging Customer Insight and Technology to Improve Customer Loyalty, Siebel Customer Conference, Hong Kong, March 7, 2002


Financial Services ^

 

  • Understanding Singaporean PFS Consumers, speech to Monetary Authority of Singapore Conference, Singapore, May 23, 2001
  • Identifying Profitable Customer Segments for Growth, Synovate Financial  Marketing Insights Breakfast, Singapore, November 10, 2005
  • Segmenting your customer base: a FIG example’, Management conference, CITIC Bank, China, June, 1997


High Tech ^

 

  • Winning The PC Battle, Microsoft Year 2004 OEM Manager Briefing, Seoul, December 16, 2004


Pricing/Promotion ^

 

  • Sciative Knowledge Series: Seminar 10 Things I Wish Someone Had Told Me About Pricing. Click to visit the website: http://sciative.com/Sciative_knowledge_series/details/28/10_things_i_wish_someone_had_told_me_about_pricing
    Google HangoutGoogle Hangout: 2 November 2016
  • Perspectives on Pricing: Capturing the 1 Percent, 3rd Annual Business Intelligence Executive Forum, Hong Kong, September 22, 2004
  • Perspectives on Pricing: Capturing the 1 Percent, AMI Pricing for Survival Seminar, Hong Kong, April 11, 2002
  • Perspectives on Pricing:  Capturing the 1 Percent, Pharmacia Biotech Asia-Pacific Managers Conference, February, 1997
  • Seizing the Promotion Management Opportunity: The Profitability of Account-Specific Strategies, IIR Marketing Institute Account Specific Promotions Conference, Chicago, November 9-10,1995
  • Seizing the Promotion Management Opportunity: The Profitability of Account-Specific Strategies, IIR Marketing Institute Measuring and Evaluating Trade Promotions Conference, New York City, June 5-6, 1995
  • Value Pricing’s Role with an overall Pricing Strategy, IIR Pricing Institute Value Pricing for Consumer Loyalty Conference, New Orleans, Febrary 23-24, 1995 (also conference chair)
  • Seizing the Promotion Management Opportunity: The Profitability of Account-Specific Strategies, IIR Marketing Institute Account Specific Promotions Conference, New York City, March 30-31, 1994
  • Seizing the Promotion Management Opportunity: The Profitability of Account-Specific Strategies, IIR Marketing Institute Account Specific Promotions Conference, New York City, October, 25-6, 1993
  • Capturing the Power of Account-Level Trade Promotion Strategies, SPAR-Burgoyne 16th Annual Promotion Conference, Westchester, NY, June 10, 1993


Other ^

 

  • Strategies to Take a Business Idea Forward Profitably:  A Discussion, Australian Chamber of Commerce in Hong Kong, Media and Marketing Committee, Hong Kong, June 13, 2002
  • Avoiding Being Everything to Everyone, Everywhere: Making Profitable Channel Investments, 1010 Corporate Seminar “Setting the Pace with Mobile Marketing”, Hong Kong, March 24, 2003
  • Avoiding Being Everything to Everyone, Everywhere: Making Profitable Channel Investments, Hong Kong Productivity Council Multi-Channel Marketing Symposium, Hong Kong, November 26, 2002
  • Synergy: Is it worth it?, 1999 AMI Conference, September, 1999
  • A Perspective on Key Success Factors in Retail Marketing, International Fashion Business Conference, Korea, November, 1998
  • ECR: Implementation Barriers adn the Need for a Broader Supply Chain Context, to Excel Logistic Grocery Logistic Forum, Chicago, April 13-14, 199?

Mike is available to: deliver speeches, hold discussions and seminars on the above and more, he will tailor for groups or individual companies and their unique challenges and needs. Click here to contact him.