Tue17Sep20198:30 - 10:15amSingapore
Big Customer DATA: The Good The Bad & The Ugly
Join Mr Mike Sherman, Marketing, Customer Insight, and CRM/Big Data Expert as he uses customer analytics to discuss common pitfalls, good practice and other tips to get the most from customer data.
In this talk, Mike will focus on helping end users and providers of analytics to understand each other so that they can effectively interact and deliver valuable output. He would be using real world examples and dwell on creating practical, usable and insightful output to explain the tools.
SICC Members' Room
6 Raffles Quay #10-01
Non Members: $42
*Fees are subject to 7% GST
Webinar with Mike Sherman Click here for information and to sign-up: Big Consumer Data: the Promise, the Overpromise, the Opportunity Speakers:
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Mike tackles the main criticism of Big Data, that it is all talk and no action. By looking at Big Data successes and failures Mike diagnoses some of the key problems and makes a number of suggestions for increasing the usability of Big Data, including a consumer data mall and data translators. Mike also shows how market research can integrate with Big Data to add value to both MR and Big Data.
Session Chair: Sue York : NewMR Curator - Australia
Shobha Prasad: Drshti Strategic Research Services, India
Mike Sherman: Marketing, Customer Insight & CRM/Big Consumer Data Expert
Sarah Boden: UX Strategist, Qantas Loyalty
Navin Williams and Hollis Shi: MobileMeasure
Webinar with Mike Sherman
Click here for information and to sign-up:
Big Consumer Data: the Promise, the Overpromise, the Opportunity