Tue17Sep20198:30 - 10:15amSingapore
Big Customer DATA: The Good The Bad & The Ugly
Join Mr Mike Sherman, Marketing, Customer Insight, and CRM/Big Data Expert as he uses customer analytics to discuss common pitfalls, good practice and other tips to get the most from customer data.
In this talk, Mike will focus on helping end users and providers of analytics to understand each other so that they can effectively interact and deliver valuable output. He would be using real world examples and dwell on creating practical, usable and insightful output to explain the tools.
SICC Members' Room
6 Raffles Quay #10-01
Non Members: $42
*Fees are subject to 7% GST
Full event url: https://sis.smu.edu.sg/master-it-business Venue: Seminar Room 5-2, Level 5
10 (or more) Things We Wish Someone Had Told Us About Customer Analytics
School of Economics & Social Sciences
90 Stamford Road
Full event url: https://sis.smu.edu.sg/master-it-business
Seminar Room 5-2, Level 5