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Event Information:

  • Tue

    APAC Tuesday - Webinar!

    12:00 pmMumbai: 9:30am, Hong Kong: Noon, Sydney: 3pm

    What can the Asia Pacific Region teach the MR world?

    Webinar with Mike Sherman

    Click here for information and to sign-up:

    Big Consumer Data: the Promise, the Overpromise, the Opportunity
    Mike tackles the main criticism of Big Data, that it is all talk and no action. By looking at Big Data successes and failures Mike diagnoses some of the key problems and makes a number of suggestions for increasing the usability of Big Data, including a consumer data mall and data translators. Mike also shows how market research can integrate with Big Data to add value to both MR and Big Data.

    Session Chair: Sue York : NewMR Curator - Australia
    Shobha Prasad: Drshti Strategic Research Services, India
    Mike Sherman: Marketing, Customer Insight & CRM/Big Consumer Data Expert
    Sarah Boden: UX Strategist, Qantas Loyalty
    Navin Williams and Hollis Shi: MobileMeasure