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BFM-Edge General Management Program: Marketing Module
Connexion, The Vertical, Kuala Lumpur
Overall Program: Preparing CEOs, GMs, HODs and senior managers to transition from functional specialisation to lead companies, markets and businesses, and change and innovation process in a digital economy.
Professor for Marketing Module: Mike Sherman
Program website: http://www.bfmedge.com/gmp
This module helps you translate strategic direction into profit-driven, competitive marketing strategies, tactics and communication. You will cover marketing value system, draw on case discussions with a focus on emerging markets and innovative companies, and evaluate your organisation’s positioning. This module will feature two guest lecturers who will discuss Branding in Malaysia and Insights into the Malaysian Consumer.