Upcoming

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ALL dates below:
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Event Information:

  • Mon
    27
    Aug
    2018
    Wed
    29
    Aug
    2018

    BFM-Edge General Management Program: Marketing Module

    Connexion, The Vertical, Kuala Lumpur

    Overall Program: Preparing CEOs, GMs, HODs and senior managers to transition from functional specialisation to lead companies, markets and businesses, and change and innovation process in a digital economy.

    Professor for Marketing Module: Mike Sherman

    Program website: http://www.bfmedge.com/gmp

    This module helps you translate strategic direction into profit-driven, competitive marketing strategies, tactics and communication. You will cover marketing value system, draw on case discussions with a focus on emerging markets and innovative companies, and evaluate your organisation’s positioning. This module will feature two guest lecturers who will discuss Branding in Malaysia and Insights into the Malaysian Consumer.