CRM/Big Consumer Data | Customer Insight/Data Analysis | Emerging Markets | Telecoms |
Financial Services | High Tech | Pricing/Promotion | Other


CRM/Big Consumer Data

 



    • APAC Tuesday- Webinar! 28 February 2017
      Topic: What can the Asia Pacific Region teach the MR world?
    • Mike Sherman Festival of NewMR 2017 – A Worldwide Virtual Event – 27 February – 3 March 2017
      Topic: Big Consumer Data: the Promise, the Overpromise, the Opportunity
      Click here to access the slides used in the presentation


    • ADMA DATADAY: Melbourne
      Global Keynote Speaker: Mike Sherman. Topic : The consumer data mall: delivering effective personalised marketing. Melbourne, April 29, 2016.
      Speaker page.

    • ADMA DATADAY: Sydney
      Global Keynote Speaker: Mike Sherman. Topic : The consumer data mall: delivering effective personalised marketing. Sydney, April 27, 2016.
      Speaker page.

    • Monetising Big Data in Telecoms World Summit. Topic: Big Consumer Data: Myth, Overpromise or Underdelivery. Singapore, April 22, 2016.
      Speaker page.

    • Big Data & Analytics Summit Hong Kong
      Topic: The Consumer Data Mall: Delivering Effective Personalize Marketing: Speaker Day 2 Mike Sherman Project Leader, HK Telecom. April 13, 2016. Click to visit the website

    • Consumer Data Mall: Delivering Effective Personalized Marketing, Big Data & Analytics Innovation Summit, Singapore March 3, 2016



    • Panel Moderator, Application of Data Science in a Real World
      I-com (Global Forum for Marketing Data and Measurement), Global Conference, San Sebastien, Spain, April 27-30, 2015


  • Big Consumer Data, ABL Business Consulting Expert Seminar, March 11,, 2015
  • Big Data Analytics, Research WoW Seminar, October 15, 2014, Shanghai
  • DataMediary (Consumer Data Mall) – A Consumer Driven Big Data Concept, Broadband World Forum, October 22, 2014, Amsterdam
  • Engaging with Third Parties, Think Tank Debate, Broadband World Forum, October 22, 2014, Amsterdam
  • The Challenges of Rolling out Big Data Initiatives, Discussion Panel, Broadband World Forum, October 22, 2014, Amsterdam
  • Chairman’s Welcome Address, CommunicAsia 2014 Summit, June 19, 2015, Singapore
  • Customer and Marketing Analytics: Using CRM to Drive Customer Value, IDA Singapore Business Analytics Seminar: Discussing the Analytics Opportunity, Singapore, May 31, 2012  http://www.ida.gov.sg/insg/post/Discussing-the-analytics-opportunity.aspx, 
  • Unlock The Hidden Potential In Your CRM Investments Through Better Strategic and Organizational Integration, CRM Conference 2004, Hong Kong Productivity Council, March 26, 2004
  • Can CRM work in emerging markets, speeches to ESOMAR CRM conference, Prague, March 2002
  • Can CRM work in emerging markets, speeches to ESOMAR Asia-Pacific conference, Singapore, December, 2002
  • Capturing Value from CRM, Building Customer Value: Realign People Process and IT, Economist Corporate Network, Hong Kong, September 20, 2002
  • Enhancing marketing impact with CRM, 1999 CRM & SLM Conference, Korea, September 1999
  • CRM in grocery, a provocative perspective, 32nd Supermarkets National Convention, Brazil, September, 1998


Customer Insight/Data Analysis ^


    • Mike Sherman Lead Speaker – Breakfast with Insight Leaders – Jakarta, Indonesia: 24 March 2017
      Discussion with industry leaders. Click for the ABN blog discussing the highlights of the breakfast.

      Breakfast-with-Insight-Leaders-800w


    • Analytics Leadership Summit:  Bangkok, Thailand, July 26-27, 2017
      http://www.analyticsleaderssummit.com
      Topic: 10 Things I wish someone had told me about Analytics
      Analytics Leaders' Summit featuring Mike Sherman

    • Analytics Leaders Summit, Kuala Lumpur, 15 March 2017
      Topic: 10 Things I wish someone had told me about Data Analysis?

    • Hong Kong Analytics Community: HongKong, 15 February 2017
      Topic: Applying demographic analytics to drive economic market understanding

    • Analytics Leadership Summit: Keynote Speaker & Panel discussions. Jakarta, Indonesia, October 19-20 2016
      AnalyticsLeadershipSummitMike-Sherman

    • Analytics Leaders Summit 2016, Singapore: 11-12 May 2016
      Topic: Ten Thing I Wish Someone Had Told Me About Data Analysis
      Speaker and Panel Moderator on: Predictive Analytics: A Game-Changer for Telco Companies





      • Strategic Marketing Research and Analysis, aka Getting Value (Not Just Reams of Data) From Your Research, Strategic Marketing Forum, SIM (Singapore Institute of Management), Singapore, July 14, 2011

    • Less is More: Getting Value (Not Just Reams of Data) From Your Research, AmCham Hong Kong Marketing and Communications Committee, February 14, 2011

    • Getting more, spending less: influencing customers’ choices in uncertain times , French Chamber of Commerce in Korea,  Luncheon Meeting: Business Trends and Prospects, Seoul,  September 24th, 2009

    • Why Do We Keep Insights So Well Hidden: The Components And Process To Deliver Insights; ESOMAR Customer Insights Conference, Milan, May, 2007

    • Achieving Insightful Market Research: Foibles, Big Ideas and Interesting New Findings, Australia New Zealand Chamber of Commerce in Korea Breakfast Forum, January 10, 2006

    • Market Research: Overhyped or Underused?, Conference Board, Asia-Pacific Marketing & Sales Council, October 27, 2004

    • Leveraging Research for Practical, High Impact Customer Insights, Market Research Society of Hong Kong Insights Seminar, Hong Kong, July 21, 200?

    • The Important Role of Market Research, Frost & Sullivan Advanced Marketing Research Asia Conference, Jun3 25, 2002

    • Getting to know the online consumer, ESOMAR Asia-Pacific Conference, Bangkok, November, 2000


Emerging Markets ^

 


    • Rich Insights Into Developing Markets, Aka ‘Hot Spots’, ESOMAR Congress, September 28, 2008, Montreal, Canada
    • Insights into the low income consumer, Reaching the Asian consumer at the middle and bottom of pyramid , EIU Conference, ,Hong Kong, September 26,  2006

    • Insights into the Korean Consumer, IE Singapore Korea Food Service Market Insights Seminar, Singapore, November 27,  2006

    • McKinsey’s Emerging Markets FIG CEO Conference, London, June 7, 20??: “Succeeding with Mass Affluent Customers”


Telecoms ^

 

    • Defining the three components of an effective pricing strategy, IIR Optimizing Your Pricing Strategy for Asia’s Telecoms Markets Conference, Hong Kong, May 10-11, 2005

    • Capturing Earnings through Excellent Churn Management, Frost & Sullivan 3rd Annual CRM Asian Executive Summit, Singapore, August 27, 2002

    • Leveraging Customer Insight and Technology to Improve Customer Loyalty, Siebel Customer Conference, Hong Kong, March 7, 2002


Financial Services ^

 

    • Understanding Singaporean PFS Consumers, speech to Monetary Authority of Singapore Conference, Singapore, May 23, 2001

    • Identifying Profitable Customer Segments for Growth, Synovate Financial  Marketing Insights Breakfast, Singapore, November 10, 2005

    • Segmenting your customer base: a FIG example’, Management conference, CITIC Bank, China, June, 1997


High Tech ^

 

    • Winning The PC Battle, Microsoft Year 2004 OEM Manager Briefing, Seoul, December 16, 2004


Pricing/Promotion ^

 


    • Perspectives on Pricing: Capturing the 1 Percent, 3rd Annual Business Intelligence Executive Forum, Hong Kong, September 22, 2004

    • Perspectives on Pricing: Capturing the 1 Percent, AMI Pricing for Survival Seminar, Hong Kong, April 11, 2002

    • Perspectives on Pricing:  Capturing the 1 Percent, Pharmacia Biotech Asia-Pacific Managers Conference, February, 1997

    • Seizing the Promotion Management Opportunity: The Profitability of Account-Specific Strategies, IIR Marketing Institute Account Specific Promotions Conference, Chicago, November 9-10,1995

    • Seizing the Promotion Management Opportunity: The Profitability of Account-Specific Strategies, IIR Marketing Institute Measuring and Evaluating Trade Promotions Conference, New York City, June 5-6, 1995

    • Value Pricing’s Role with an overall Pricing Strategy, IIR Pricing Institute Value Pricing for Consumer Loyalty Conference, New Orleans, Febrary 23-24, 1995 (also conference chair)

    • Seizing the Promotion Management Opportunity: The Profitability of Account-Specific Strategies, IIR Marketing Institute Account Specific Promotions Conference, New York City, March 30-31, 1994

    • Seizing the Promotion Management Opportunity: The Profitability of Account-Specific Strategies, IIR Marketing Institute Account Specific Promotions Conference, New York City, October, 25-6, 1993

    • Capturing the Power of Account-Level Trade Promotion Strategies, SPAR-Burgoyne 16th Annual Promotion Conference, Westchester, NY, June 10, 1993


Other ^

 

    • Strategies to Take a Business Idea Forward Profitably:  A Discussion, Australian Chamber of Commerce in Hong Kong, Media and Marketing Committee, Hong Kong, June 13, 2002

    • Avoiding Being Everything to Everyone, Everywhere: Making Profitable Channel Investments, 1010 Corporate Seminar “Setting the Pace with Mobile Marketing”, Hong Kong, March 24, 2003

    • Avoiding Being Everything to Everyone, Everywhere: Making Profitable Channel Investments, Hong Kong Productivity Council Multi-Channel Marketing Symposium, Hong Kong, November 26, 2002

    • Synergy: Is it worth it?, 1999 AMI Conference, September, 1999

    • A Perspective on Key Success Factors in Retail Marketing, International Fashion Business Conference, Korea, November, 1998

    • ECR: Implementation Barriers adn the Need for a Broader Supply Chain Context, to Excel Logistic Grocery Logistic Forum, Chicago, April 13-14, 199?

Mike is available to: deliver speeches, hold discussions and seminars on the above and more, he will tailor for groups or individual companies and their unique challenges and needs. Click here to contact him.