52 Things We Wish… | CRM/Big Consumer Data | Customer Insight/Data Analysis | Emerging Markets | Telecoms |
Financial Services | High Tech | Pricing/Promotion | Other


52 Things We Wish Someone Had Told Us About Customer Analytics

      • Discussion in Singapore on 22nd October 2019. Forward League
        with Mike Sherman : Well known Customer Analytics Expert
        Face of Internet at 10 Billion People
        Face of -Internet at 10 Billion People


      • Asia Research, the trade publication for the market research industry in Asia, 16th Breakfast Seminar in Singapore on Thursday 26th September 2019.

 



CRM/Big Consumer Data

 

  • Big Customer DATA: The Good The Bad & The Ugly, Singapore, September 17, 2019 – 8:30-10am
    http://www.cvent.com/events/big-customer-data-the-good-the-bad-the-ugly/event-summary-17bb3ba9731f4cf9a57f28d8a00a8171.aspxSingapore International Chamber of Commerce Pre and Post Event links:

    Big Customer Data: The Good, The Bad & The Ugly


    https://www.facebook.com/SICCSG/
    https://sg.linkedin.com/company/singapore-international-chamber-of-commerce

    Big Customer DATA: The Good The Bad & The Ugly

    Join Mr Mike Sherman, Marketing, Customer Insight, and CRM/Big Data Expert as he uses customer analytics to discuss common pitfalls, good practice and other tips to get the most from customer data.

    In this talk, Mike will focus on helping end users and providers of analytics to understand each other so that they can effectively interact and deliver valuable output. He would be using real world examples and dwell on creating practical, usable and insightful output to explain the tools.

    Our Speaker: Mike Sherman
    Marketing, Customer Insight, and CRM/Big Data Expert 

    Mike has over 35 years of marketing, market research and CRM/Big data experience.  He helps clients address marketing opportunities through bunderstanding end users needs, turning them into insight/data specifications and converting the output into clear, actionable results.

    Mike recently published his first (and last!) book, “52 Things We Wish Someone Had Told Us About Customer Analytics”, co-authored with his son Alex. The book captures real life lessons learned over their careers, with a focus on practical applications of analytics that connect methodologies and processes to impactful outcomes.

    Mike began his career at Procter & Gamble, where he managed both new and established brands. Mike spent 17 years with McKinsey & Company, while there he created their Asia-Pacific marketing practice and was a founder of their global CRM practice. Mike was also Global Head of Knowledge Management for Synovate, where he lead efforts to improve the value clients obtain from research. At SingTel and Hong Kong Telecom he set up their big data teams and drove the use of both customer data and customer research to help the business understand customer and customer data opportunities.

    Mike has been based in Asia since 1997 and has supported work in almost every country in the Asia-Pacific region. Mike has extensive experience in the telecom, retail, financial services, consumer electronics and FMCG industries.

    Mike has an MBA, High Distinction (Baker Scholar) from Harvard Business School and two Bachelors degrees, Magna Cum Laude, from the Wharton School and College, University of Pennsylvania.

    Mike is a frequent speaker at conferences and published several times in the McKinsey Quarterly on marketing issues in developing and Asian markets.  He is the former Board Chair of AFS-USA, a leading high school foreign exchange organization and an avid traveler, having visited over 140 countries.”


 



  • APAC Tuesday- Webinar! 28 February 2017
    Topic: What can the Asia Pacific Region teach the MR world?
  • Mike Sherman Festival of NewMR 2017 – A Worldwide Virtual Event – 27 February – 3 March 2017
    Topic: Big Consumer Data: the Promise, the Overpromise, the Opportunity
    Click here to access the slides used in the presentation


  • ADMA DATADAY: Melbourne
Global Keynote Speaker: Mike Sherman. Topic : The consumer data mall: delivering effective personalised marketing. Melbourne, April 29, 2016.
Speaker page.

  • ADMA DATADAY: Sydney
Global Keynote Speaker: Mike Sherman. Topic : The consumer data mall: delivering effective personalised marketing. Sydney, April 27, 2016.
Speaker page.

    • Monetising Big Data in Telecoms World Summit. Topic: Big Consumer Data: Myth, Overpromise or Underdelivery. Singapore, April 22, 2016.
      Speaker page.

    • Big Data & Analytics Summit Hong Kong
      Topic: The Consumer Data Mall: Delivering Effective Personalize Marketing: Speaker Day 2 Mike Sherman Project Leader, HK Telecom. April 13, 2016. Click to visit the website

    • Consumer Data Mall: Delivering Effective Personalized Marketing, Big Data & Analytics Innovation Summit, Singapore March 3, 2016



    • Panel Moderator, Application of Data Science in a Real World
      I-com (Global Forum for Marketing Data and Measurement), Global Conference, San Sebastien, Spain, April 27-30, 2015


  • Big Consumer Data, ABL Business Consulting Expert Seminar, March 11,, 2015
  • Big Data Analytics, Research WoW Seminar, October 15, 2014, Shanghai
  • DataMediary (Consumer Data Mall) – A Consumer Driven Big Data Concept, Broadband World Forum, October 22, 2014, Amsterdam
  • Engaging with Third Parties, Think Tank Debate, Broadband World Forum, October 22, 2014, Amsterdam
  • The Challenges of Rolling out Big Data Initiatives, Discussion Panel, Broadband World Forum, October 22, 2014, Amsterdam
  • Chairman’s Welcome Address, CommunicAsia 2014 Summit, June 19, 2015, Singapore
  • Customer and Marketing Analytics: Using CRM to Drive Customer Value, IDA Singapore Business Analytics Seminar: Discussing the Analytics Opportunity, Singapore, May 31, 2012  http://www.ida.gov.sg/insg/post/Discussing-the-analytics-opportunity.aspx,
  • Unlock The Hidden Potential In Your CRM Investments Through Better Strategic and Organizational Integration, CRM Conference 2004, Hong Kong Productivity Council, March 26, 2004
  • Can CRM work in emerging markets, speeches to ESOMAR CRM conference, Prague, March 2002
  • Can CRM work in emerging markets, speeches to ESOMAR Asia-Pacific conference, Singapore, December, 2002
  • Capturing Value from CRM, Building Customer Value: Realign People Process and IT, Economist Corporate Network, Hong Kong, September 20, 2002
  • Enhancing marketing impact with CRM, 1999 CRM & SLM Conference, Korea, September 1999
  • CRM in grocery, a provocative perspective, 32nd Supermarkets National Convention, Brazil, September, 1998


Customer Insight/Data Analysis ^



    • Mike Sherman Lead Speaker – Breakfast with Insight Leaders – Jakarta, Indonesia: 24 March 2017
      Discussion with industry leaders. Click for the ABN blog discussing the highlights of the breakfast.

      Breakfast-with-Insight-Leaders-800w


    • Analytics Leadership Summit:  Bangkok, Thailand, July 26-27, 2017
      http://www.analyticsleaderssummit.com
      Topic: 10 Things I wish someone had told me about Analytics
      Analytics Leaders' Summit featuring Mike Sherman

    • Analytics Leaders Summit, Kuala Lumpur, 15 March 2017
      Topic: 10 Things I wish someone had told me about Data Analysis?

    • Hong Kong Analytics Community: HongKong, 15 February 2017
      Topic: Applying demographic analytics to drive economic market understanding

    • Analytics Leadership Summit: Keynote Speaker & Panel discussions. Jakarta, Indonesia, October 19-20 2016
      AnalyticsLeadershipSummitMike-Sherman

    • Analytics Leaders Summit 2016, Singapore: 11-12 May 2016
      Topic: Ten Thing I Wish Someone Had Told Me About Data Analysis
      Speaker and Panel Moderator on: Predictive Analytics: A Game-Changer for Telco Companies




      • Less is More: Delivering Value (Not Just Reams of Data) From Your Research, Festival of New MR (online Global Webinar), November 3, 2011

    • http://newmr.org/videos-slides/festival-main-stage-2011/mike-sherman-and-neil-gains/   and June, 2011, Presentation: http://newmr.org/videos-slides/presenting/mike-sherman/  Slides: http://newmr.org/videos-slides/presenting/

      • Strategic Marketing Research and Analysis, aka Getting Value (Not Just Reams of Data) From Your Research, Strategic Marketing Forum, SIM (Singapore Institute of Management), Singapore, July 14, 2011

    • Less is More: Getting Value (Not Just Reams of Data) From Your Research, AmCham Hong Kong Marketing and Communications Committee, February 14, 2011

    • Getting more, spending less: influencing customers’ choices in uncertain times , French Chamber of Commerce in Korea,  Luncheon Meeting: Business Trends and Prospects, Seoul,  September 24th, 2009

    • Why Do We Keep Insights So Well Hidden: The Components And Process To Deliver Insights; ESOMAR Customer Insights Conference, Milan, May, 2007

    • Achieving Insightful Market Research: Foibles, Big Ideas and Interesting New Findings, Australia New Zealand Chamber of Commerce in Korea Breakfast Forum, January 10, 2006

    • Market Research: Overhyped or Underused?, Conference Board, Asia-Pacific Marketing & Sales Council, October 27, 2004

    • Leveraging Research for Practical, High Impact Customer Insights, Market Research Society of Hong Kong Insights Seminar, Hong Kong, July 21, 200?

    • The Important Role of Market Research, Frost & Sullivan Advanced Marketing Research Asia Conference, Jun3 25, 2002

    • Getting to know the online consumer, ESOMAR Asia-Pacific Conference, Bangkok, November, 2000


Emerging Markets ^

 


    • Rich Insights Into Developing Markets, Aka ‘Hot Spots’, ESOMAR Congress, September 28, 2008, Montreal, Canada
    • Insights into the low income consumer, Reaching the Asian consumer at the middle and bottom of pyramid , EIU Conference, ,Hong Kong, September 26,  2006

    • Insights into the Korean Consumer, IE Singapore Korea Food Service Market Insights Seminar, Singapore, November 27,  2006

    • McKinsey’s Emerging Markets FIG CEO Conference, London, June 7, 20??: “Succeeding with Mass Affluent Customers”


Telecoms ^

 

    • Defining the three components of an effective pricing strategy, IIR Optimizing Your Pricing Strategy for Asia’s Telecoms Markets Conference, Hong Kong, May 10-11, 2005

    • Capturing Earnings through Excellent Churn Management, Frost & Sullivan 3rd Annual CRM Asian Executive Summit, Singapore, August 27, 2002

    • Leveraging Customer Insight and Technology to Improve Customer Loyalty, Siebel Customer Conference, Hong Kong, March 7, 2002


Financial Services ^

 

    • Understanding Singaporean PFS Consumers, speech to Monetary Authority of Singapore Conference, Singapore, May 23, 2001

    • Identifying Profitable Customer Segments for Growth, Synovate Financial  Marketing Insights Breakfast, Singapore, November 10, 2005

    • Segmenting your customer base: a FIG example’, Management conference, CITIC Bank, China, June, 1997


High Tech ^

 

    • Winning The PC Battle, Microsoft Year 2004 OEM Manager Briefing, Seoul, December 16, 2004


Pricing/Promotion ^

 


    • Perspectives on Pricing: Capturing the 1 Percent, 3rd Annual Business Intelligence Executive Forum, Hong Kong, September 22, 2004

    • Perspectives on Pricing: Capturing the 1 Percent, AMI Pricing for Survival Seminar, Hong Kong, April 11, 2002

    • Perspectives on Pricing:  Capturing the 1 Percent, Pharmacia Biotech Asia-Pacific Managers Conference, February, 1997

    • Seizing the Promotion Management Opportunity: The Profitability of Account-Specific Strategies, IIR Marketing Institute Account Specific Promotions Conference, Chicago, November 9-10,1995

    • Seizing the Promotion Management Opportunity: The Profitability of Account-Specific Strategies, IIR Marketing Institute Measuring and Evaluating Trade Promotions Conference, New York City, June 5-6, 1995

    • Value Pricing’s Role with an overall Pricing Strategy, IIR Pricing Institute Value Pricing for Consumer Loyalty Conference, New Orleans, Febrary 23-24, 1995 (also conference chair)

    • Seizing the Promotion Management Opportunity: The Profitability of Account-Specific Strategies, IIR Marketing Institute Account Specific Promotions Conference, New York City, March 30-31, 1994

    • Seizing the Promotion Management Opportunity: The Profitability of Account-Specific Strategies, IIR Marketing Institute Account Specific Promotions Conference, New York City, October, 25-6, 1993

    • Capturing the Power of Account-Level Trade Promotion Strategies, SPAR-Burgoyne 16th Annual Promotion Conference, Westchester, NY, June 10, 1993


Other ^

 

    • Strategies to Take a Business Idea Forward Profitably:  A Discussion, Australian Chamber of Commerce in Hong Kong, Media and Marketing Committee, Hong Kong, June 13, 2002

    • Avoiding Being Everything to Everyone, Everywhere: Making Profitable Channel Investments, 1010 Corporate Seminar “Setting the Pace with Mobile Marketing”, Hong Kong, March 24, 2003

    • Avoiding Being Everything to Everyone, Everywhere: Making Profitable Channel Investments, Hong Kong Productivity Council Multi-Channel Marketing Symposium, Hong Kong, November 26, 2002

    • Synergy: Is it worth it?, 1999 AMI Conference, September, 1999

    • A Perspective on Key Success Factors in Retail Marketing, International Fashion Business Conference, Korea, November, 1998

    • ECR: Implementation Barriers adn the Need for a Broader Supply Chain Context, to Excel Logistic Grocery Logistic Forum, Chicago, April 13-14, 199?

Mike is available to: deliver speeches, hold discussions and seminars on the above and more, he will tailor for groups or individual companies and their unique challenges and needs. Click here to contact him.Big Customer DATA: The Good The Bad & The Ugly