52 Things We Wish… | CRM/Big Consumer Data | Customer Insight/Data Analysis | Emerging Markets | Telecoms |
Financial Services | High Tech | Pricing/Promotion | Other


52 Things We Wish Someone Had Told Us About Customer Analytics

 

MikeSherman-ChiefProductOfficer

October 7-8 2020
Asia’s First and Largest Chief Product Officer
Virtual Conference Online

Free Tickets & Registration:
https://www.cognitive-links.com/cpo2020
https://www.linkedin.com/posts/cognitive-links_cpo2020-chiefproductofficer-cpo-activity-6708919130453626880-82Tb

 


 

Mike-Sherman-Harvard Business School

https://www.hbsahk.org/event/detail/1324

GETTING REAL IMPACT WITH BIG CONSUMER DATA – FIRESIDE CHAT WITH MR. MIKE SHERMAN, MBA ’86. 1 SEPTEMBER 2020 12:30-2:00PM – on Zoom – Big Data, CRM, Customer Analytics are hot topics with many companies investing substantial time and funds to use customer data to improve their performance, yet most companies report poor returns from these efforts. In this webinar, Mike will leverage his over 35 years of experience using customer analytics to discuss common pitfalls, good practice and other tips to getting the most from your customer data. The fireside chat will be moderated by Harvard Business School AHK Officer, Mr. Eric Poon.

 


Penn-Alumni-2019

 

 

16 December 2019 @10am

Alumni Live Breakfast:

Big Consumer Data – The Good, the Bad and the Ugly by Mike Sherman (C79 W79)

Registration/information: https://www.whartonclubhk.com/2019_alumni_live_breakfast_dec_16

 


 

Face of -Internet at 10 Billion People

 

22nd October 2019

Discussion in Singapore

Forward League

with Mike Sherman: Well known Customer Analytics Expert

Face of Internet at 10 Billion People

 


 

MORES GMM Q3 Invite
October 17, 2020 • 2-5pm
MORES General Membership Meeting
 
Mike Sherman shares “52 Things We Wish Someone Had Told Us About Customer Analytics” 
 
FREE for all MORES Members.
Unilab Bayanihan Center
Pasig, Philippines from 2-5pm: October 17, 2020

 

 


 

 

 

26 September 2019
16th Breakfast Seminar in Singapore

Asia Research, the trade publication for the market research industry in Asia,

 

 

 

 

 

 


 

NewMR-2019-speakers

 

 


 

October 18, 2018 – 4:30pm

Master of IT in Business Analytics: Singapore

10 (or more) Things We Wish Someone Had Told Us About Customer Analytics
https://sis.smu.edu.sg/master-it-business

 


 

 

 

 

 


 

 

Singapore-Meetup 7pm Oct18

October 18, 2018, 7pm
Singapore

10 (or more) Things We Wish Someone Had Told Us About Customer Analytics

 

 

 

 
 

 


CRM/Big Consumer Data

 

Big Customer DATA: The Good The Bad & The Ugly

September 17, 2019 – 8:30-10am
Singapore

Big Customer DATA: The Good The Bad & The Ugly, Singapore, September 17, 2019 – 8:30-10am
http://www.cvent.com/events/big-customer-data-the-good-the-bad-the-ugly/event-summary-17bb3ba9731f4cf9a57f28d8a00a8171.aspxSingapore International Chamber of Commerce Pre and Post Event links:
https://sicc.com.sg/event/big-customer-data-the-good-the-bad-the-ugly/
https://www.facebook.com/SICCSG/
https://sg.linkedin.com/company/singapore-international-chamber-of-commerce

Join Mr Mike Sherman, Marketing, Customer Insight, and CRM/Big Data Expert as he uses customer analytics to discuss common pitfalls, good practice and other tips to get the most from customer data.

In this talk, Mike will focus on helping end users and providers of analytics to understand each other so that they can effectively interact and deliver valuable output. He would be using real world examples and dwell on creating practical, usable and insightful output to explain the tools.

Our Speaker: Mike Sherman
Marketing, Customer Insight, and CRM/Big Data Expert 

Mike has over 35 years of marketing, market research and CRM/Big data experience.  He helps clients address marketing opportunities through bunderstanding end users needs, turning them into insight/data specifications and converting the output into clear, actionable results.

Mike recently published his first (and last!) book, “52 Things We Wish Someone Had Told Us About Customer Analytics”, co-authored with his son Alex. The book captures real life lessons learned over their careers, with a focus on practical applications of analytics that connect methodologies and processes to impactful outcomes.

Mike began his career at Procter & Gamble, where he managed both new and established brands. Mike spent 17 years with McKinsey & Company, while there he created their Asia-Pacific marketing practice and was a founder of their global CRM practice. Mike was also Global Head of Knowledge Management for Synovate, where he lead efforts to improve the value clients obtain from research. At SingTel and Hong Kong Telecom he set up their big data teams and drove the use of both customer data and customer research to help the business understand customer and customer data opportunities.

Mike has been based in Asia since 1997 and has supported work in almost every country in the Asia-Pacific region. Mike has extensive experience in the telecom, retail, financial services, consumer electronics and FMCG industries.

Mike has an MBA, High Distinction (Baker Scholar) from Harvard Business School and two Bachelors degrees, Magna Cum Laude, from the Wharton School and College, University of Pennsylvania.

Mike is a frequent speaker at conferences and published several times in the McKinsey Quarterly on marketing issues in developing and Asian markets.  He is the former Board Chair of AFS-USA, a leading high school foreign exchange organization and an avid traveler, having visited over 140 countries.”

 


 

Shared by Ring Central's Nodirbek Halilov
27-28 June 2018
Manila, Philippines
Analytics Leaders / Summit


Topic: 10 Things I Wish someone Had Told Me about Data Analysis


Event Website | Facebook Post below by Ring Central

 


 

 

win-apac-conference-2

3 November 2016, Shanghai

WIN APEC Conference 2016

 


 

 
28 February 2017

APAC Tuesday- Webinar!

Topic: What can the Asia Pacific Region teach the MR world?

 


 

 

 

27 February – 3 March 2017

Mike Sherman Festival of NewMR 2017 – A Worldwide Virtual Event

Topic: Big Consumer Data: the Promise, the Overpromise, the Opportunity
Click here to access the slides used in the presentation

 


 

 

 

April 29, 2016

Melbourne
ADMA DATADAY:

Global Keynote Speaker:

Mike Sherman

Topic : The consumer data mall: delivering effective personalised marketing

 


 

 
April 27, 2016

Sydney
ADMA DATADAY

Global Keynote Speaker: Mike Sherman. Topic : The consumer data mall: delivering effective personalised marketing

 


 

 
April 22, 2016

Singapore
Monetising Big Data in Telecoms World Summit

Topic: Big Consumer Data: Myth, Overpromise or Underdelivery

 


 

 
April 13, 2016

Big Data & Analytics Summit Hong Kong

Topic: The Consumer Data Mall: Delivering Effective Personalize Marketing
Speaker Day 2 Mike Sherman Project Leader, HK Telecom

 


 

March 3, 2016

Singapore
Big Data & Analytics Innovation Summit

Consumer Data Mall: Delivering Effective Personalized Marketing

 


 

Mike Sherman at MRSHK 6Oct2015
October 6, 2015

Hong Kong Market Research Society

Big Consumer Data: Myth, Overpromise or Underdelivery? 



 

mike- hk-analyticsconference
May 6, 2015

Hong Kong
Big Consumer Data: Myth, Overpromise or Underdelivery?
Hong Kong Analytics Community
Inaugural Event

 


 

April 27-30, 2015
Global Conference
San Sebastien, Spain

Panel Moderator
Application of Data Science in a Real World
I-com (Global Forum for Marketing Data and Measurement)

Global Conference
San Sebastien

 

 


 
March 11,, 2015
Big Consumer Data

ABL Business Consulting

Expert Seminar

 


 

 

 

October 15, 2014

Shanghai

Big Data Analytics, Research WoW Seminar

 


 

 

 

October 22, 2014

Amsterdam

DataMediary (Consumer Data Mall)

A Consumer Driven Big Data Concept

Broadband World Forum

 


 

 

 

October 22, 2014

Amsterdam

Engaging with Third Parties, Think Tank Debate

Broadband World Forum

 


 

 

 

October 22, 2014

Amsterdam

The Challenges of Rolling out Big Data Initiatives, Discussion Panel

Broadband World Forum

 


 

 

 

June 19, 2015

Singapore

Chairman’s Welcome Address

CommunicAsia 2014 Summit

 

 


 

 

 

May 31, 2012

Singapore

Customer and Marketing Analytics: Using CRM to Drive Customer Value

IDA Singapore Business Analytics Seminar

Discussing the Analytics Opportunity

http://www.ida.gov.sg/insg/post/Discussing-the-analytics-opportunity.aspx

 


 

 

 

March 26, 2004

Hong Kong

Unlock The Hidden Potential In Your CRM Investments Through Better Strategic and Organizational Integration, CRM Conference 2004, Hong Kong Productivity Council

 


 

 
March 2002

Prague

Can CRM work in emerging markets, speeches to ESOMAR CRM conference

 


 

 
December 2002

Singapore

Can CRM work in emerging markets, speeches to ESOMAR Asia-Pacific conference

 


 

 
September 20, 2002

Hong Kong

Capturing Value from CRM, Building Customer Value: Realign People Process and IT

Economist Corporate Network

 


 

 
September 1999

Korea

Enhancing marketing impact with CRM

1999 CRM & SLM Conference

 


 

 

September, 1998

Brazil

CRM in grocery, a provocative perspective

32nd Supermarkets National Convention

 


 


Customer Insight/Data Analysis ^

 

 

 

MikeShermasn-DataSummitVietnam 
May 28-29 2019

Vietnam

Mike Sherman Chairman: Data Summit Vietnam 2019,
10 Things I Wish Someone Had Told Me About Data Analysis


Event URL:

https://www.cognitive-links.com/datasummitvietnam2019

 


 

 

 

30 April 2019

Online broadcast

Creating Better Research Reports #NewMR Webinar

Links to the presentation: https://newmr.org/play-again/the-quality-of-market-research-reports/

 


Breakfast-with-Insight-Leaders-800w

 

24 March 2017

Jakarta, Indonesia

Mike Sherman Lead Speaker – Breakfast with Insight Leaders

Discussion with industry leaders.

Click for the ABN blog discussing the highlights of the breakfast.

 

 


 

Analytics Leaders' Summit featuring Mike Sherman

July 26-27, 2017

Bangkok, Thailand

Analytics Leadership Summit:  

Topic: 10 Things I wish someone had told me about Analytics

http://www.analyticsleaderssummit.com



 

 

15 March 2017

Kuala Lumpur

Analytics Leaders Summit

Topic: 10 Things I wish someone had told me about Data Analysis?

 


 

 
15 February 2017

Hong Kong

Hong Kong Analytics Community

Topic: Applying demographic analytics to drive economic market understanding


 

AnalyticsLeadershipSummitMike-Sherman 
October 19-20 2016

Jakarta, Indonesia

Analytics Leadership Summit: Keynote Speaker & Panel discussions

 

 


 

 

11-12 May 2016

Singapore

Analytics Leaders Summit 2016

Topic: Ten Thing I Wish Someone Had Told Me About Data Analysis

Speaker and Panel Moderator on: Predictive Analytics: A Game-Changer for Telco Companies

 


 

 

9 May 2016

Hong Kong

Hong Kong Analytics Community

Topic: Comments from a Hiring Manager – How to get a job…
Click to view the presentation here.

 

 


 

 

 

June 19, 2015

Singapore

Analytics 2015

The Ten Commandments of Analytics
http://www.marketing-interactive.com/10-commandments-analytics/

 

 


 

 

 


 

 

 

November 3, 2011

Online Global Webinar

Less is More: Delivering Value (Not Just Reams of Data)

From Your Research, Festival of New MR 

 

 


 

 

 

July 14, 2011

Singapore

Strategic Marketing Research and Analysis, aka Getting Value (Not Just Reams of Data)

From Your Research, Strategic Marketing Forum, SIM (Singapore Institute of Management)

 

 


 

 

 

September 24th, 2009

Seoul

Getting more, spending less: influencing customers’ choices in uncertain times

French Chamber of Commerce in Korea

Luncheon Meeting: Business Trends and Prospects

 

 


 

 

 

May, 2007

Milan

Why Do We Keep Insights So Well Hidden: The Components And Process To Deliver Insights

ESOMAR Customer Insights Conference

 

 


 

 

 

January 10, 2006

Korea

Achieving Insightful Market Research: Foibles, Big Ideas and Interesting New Findings

Australia New Zealand Chamber of Commerce in Korea Breakfast Forum

 


 

 

 

October 27, 2004

Market Research: Overhyped or Underused?

Conference Board, Asia-Pacific Marketing & Sales Council,

 

 


 

 

 

July 21, 2003

Hong Kong

Leveraging Research for Practical, High Impact Customer Insights

Market Research Society of Hong Kong Insights Seminar

 

 


 

 

 

Jun3 25, 2002

The Important Role of Market Research

Frost & Sullivan Advanced Marketing Research Asia Conference,

 

 


 

 

 

November, 2000

Getting to know the online consumer

ESOMAR Asia-Pacific Conference, Bangkok

 

 


 

 


Emerging Markets ^

 

 

 

 

 


 

 

 

September 28, 2008

Montreal, Canada

Rich Insights Into Developing Markets, Aka ‘Hot Spots’

ESOMAR Congress

 


 

 

 

September 26,  2006

Hong Kong

Insights into the low income consumer, Reaching the Asian consumer at the middle and bottom of pyramid

EIU Conference

 


 

 

 

November 27,  2006

Singapore

Insights into the Korean Consumer

IE Singapore Korea Food Service Market Insights Seminar

 


 

 

June 7, 2005

London

Succeeding with Mass Affluent Customers

McKinsey’s Emerging Markets FIG CEO Conference

 

 


 

 


Telecoms ^

 

 

 

 

May 10-11, 2005

Hong Kong

Defining the three components of an effective pricing strategy

IIR Optimizing Your Pricing Strategy for Asia’s Telecoms Markets Conference

 


 

 

August 27, 2002

Singapore

Capturing Earnings through Excellent Churn Management

Frost & Sullivan 3rd Annual CRM Asian Executive Summit

 


 

 

March 7, 2002

Hong Kong

Leveraging Customer Insight and Technology to Improve Customer Loyalty

Siebel Customer Conference

 


 

 


Financial Services ^

 

 

 

 

 

May 23, 2001

Singapore

Understanding Singaporean PFS Consumers, speech to Monetary Authority of Singapore Conference

 


 

 

November 10, 2005

Singapore

Identifying Profitable Customer Segments for Growth

Synovate Financial  Marketing Insights Breakfast

 


 

 

 

June, 1997

China

Segmenting your customer base: a FIG example’

Management conference, CITIC Bank

 

 


 

 

 


High Tech ^

 

 

 

 

 

December 16, 2004

Seoul

Winning The PC Battle

Microsoft Year 2004 OEM Manager Briefing

 


 


Pricing/Promotion ^

 

 

 

 

2 November 2016

Google Hangout

Sciative Knowledge Series: Seminar 10 Things I Wish Someone Had Told Me About Pricing.

Click to visit the website: http://sciative.com/Sciative_knowledge_series/details/28/10_things_i_wish_someone_had_told_me_about_pricing

 


 

 

September 22, 2004

Hong Kong

Perspectives on Pricing: Capturing the 1 Percent

3rd Annual Business Intelligence Executive Forum

 


 

 

April 11, 2002

Hong Kong

Perspectives on Pricing: Capturing the 1 Percent

AMI Pricing for Survival Seminar

 


 

 

February, 1997

Perspectives on Pricing:  Capturing the 1 Percent

Pharmacia Biotech Asia-Pacific Managers Conference,

 


 

 

November 9-10,1995

Chicago

Seizing the Promotion Management Opportunity: The Profitability of Account-Specific Strategies

IIR Marketing Institute Account Specific Promotions Conference

 


 

 

June 5-6, 1995

New York City

Seizing the Promotion Management Opportunity: The Profitability of Account-Specific Strategies

IIR Marketing Institute Measuring and Evaluating Trade Promotions Conference

 


 

 

Febrary 23-24, 1995

New Orleans

Value Pricing’s Role with an overall Pricing Strategy

IIR Pricing Institute Value Pricing for Consumer Loyalty Conference (also conference chair)

 


 

 

March 30-31, 1994

New York City

Seizing the Promotion Management Opportunity: The Profitability of Account-Specific Strategies

IIR Marketing Institute Account Specific Promotions Conference

 


 

 

October, 25-6, 1993

New York City

Seizing the Promotion Management Opportunity: The Profitability of Account-Specific Strategies

IIR Marketing Institute Account Specific Promotions Conference

 


 

 

June 10, 1993

Westchester, NY

Capturing the Power of Account-Level Trade Promotion Strategies, SPAR-Burgoyne 16th Annual Promotion Conference

 


 

 

 


Other ^

 

 

 

 

June 13, 2002

Hong Kong

Strategies to Take a Business Idea Forward Profitably:  A Discussion

Australian Chamber of Commerce in , Media and Marketing Committee, Hong Kong,

 


 

 

March 24, 2003

Hong Kong

Avoiding Being Everything to Everyone, Everywhere: Making Profitable Channel Investments

1010 Corporate Seminar “Setting the Pace with Mobile Marketing”

 


 

 

November 26, 2002

Hong Kong

Avoiding Being Everything to Everyone, Everywhere: Making Profitable Channel Investments

Hong Kong Productivity Council Multi-Channel Marketing Symposium

 


 

 

September, 1999

Synergy: Is it worth it?

1999 AMI Conference

 


 

 

November 1998

Korea

A Perspective on Key Success Factors in Retail Marketing

International Fashion Business Conference

 


 

 

April 13-14, 1996

Chicago

ECR: Implementation Barriers and the Need for a Broader Supply Chain Context

Excel Logistic Grocery Logistic Forum

 


Mike is available to: deliver speeches, hold discussions and seminars on the above and more, he will tailor for groups or individual companies and their unique challenges and needs. Click here to contact him.